BEING JAMAICAN
TOURISM AND HOSPITALITY
JAMAICA
Being Jamaican is a tour company built on the idea of the true Jamaican experience, introducing travellers to the places most visitors never see. The design challenge was to create a mark that communicated the brand name and its essence at a glance, while translating cleanly across apparel and signage.
Brand Identity
Logo Design
Apparel Application
Signage
The brief called for simplicity above all, a mark that read instantly, without needing explanation, and held up whether it was screen printed on a t-shirt or mounted on a roadside sign.
The identity leans into the idea of the path itself, a visual cue implying the road less travelled, off the beaten track, the way Being Jamaican leads its travellers. The mark becomes a small invitation to go further than the guidebook.
