Being Jamaican

Being Jamaican is a tour company that prides itself in offering a true Jamaican experience by introducing people to locations that are less travelled. The design challenge was to create a mark that simply communicated to the viewer the brand name and its essence. They also wanted something that could be easily translated on apparel and signage. We felt strongly about implying off the beaten path and felt including a visual cue that implied the road was a path to take.