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In developing this brand, I anchored the creative vision around the powerful statement, “I choose a sport.” This phrase embodies purpose and action, serving as both a rallying cry and a declaration of individuality. The challenge was to create a visual identity that captured the vibrant energy, dynamic movement, and rich diversity that sports bring to our lives, all while forging a deep emotional connection with the audience.
This project goes far beyond design—it’s a movement. It aims to inspire change, reignite a love for sport, and foster a culture of health, wellness, and national pride. Every design element—from the bold composition to the seamless motion—was carefully crafted to reflect honesty, vitality, and inclusivity. The result is a brand that feels alive, inviting people to engage, take action, and celebrate the transformative impact of sports.