GNC is an international brand that sells products that promotes a desire to have a healthy lifestyle. They offer a wide variety of goods, ranging from nutritional supplements, vitamins and minerals, herbs, sports nutrition, diet and weight-management products, to name a few.
They approached us with a challenge to help them increase foot traffic in their 6 locations.

In going through the research process, we came across an insight. People felt that GNC products were mainly for bodybuilders and gym-goers. Our first step was to change the public’s perception. We wanted the people to recognize that GNC is about living well and that they not only embrace this philosophy, but they champion it. The premise of the idea is that when an individual is healthy, all human emotions, are amplified meaning, we live and experience life better.