CLIENT

THE PLAYBOOK SERIES

SECTOR

SPORTS AND CULTURE

LOCATION

TRINIDAD AND TOBAGO

OVERVIEW

The Playbook is a series produced under the I Choose Sport banner, unpacking stories and strategies in sport. It goes beyond the game itself to explore the opportunities the sporting landscape holds for career elevation, community impact, physical and mental wellbeing, education, travel and social good.

SCOPE

Show Production
PR
Advertising
Promotion

PLAY ON WORDS

A playbook is where strategy lives, the plans, plays and positions that lead to a win. The Playbook borrows that same idea and applies it to life beyond the field, real advice and real stories for navigating Trinidad and Tobago’s sporting landscape.

THE STRATEGY

Every episode positions sport not just as competition, but as a pathway, to healthier communities, stronger culture, new industries and personal growth. The series informs and inspires, showing that choosing sport means choosing opportunity in every direction.

The Playbook brand identity applied to campaign materials
The Playbook logo mark animation
The Playbook logo mark animation
The Playbook identity system — typography and layout
The Playbook brand identity — final application