CLIENT

HEADPHUNK

SECTOR

CULTURE AND EVENT

LOCATION

ST LUCIA

Headphunk is a creative community that gives artists and writers a platform to express themselves on stage. For this event, the goal was to invite participants to address grievances about issues in their community and, by extension, their country.

SCOPE

Identity

Campaign

Poster

Event

THE IDEA

The event took its name from the Caribbean saying: “Who the cap fits, let them wear it.”

THE INVITATION

Only the opening  of “Who the cap fit” was used, so the audience could complete the statement for themselves.