CLIENT

WI SOUND AND MUSIC

SECTOR

MUSIC AND CULTURE

LOCATION

CARIBBEAN

OVERVIEW

A platform celebrating Caribbean artistry, focused on the storytelling power of songs written by Caribbean artists, stripped down to their purest form: the lyrics.

SCOPE

Brand Platform

Identity

Art Direction

Digital

THE MISSION

Amplify the voices of Caribbean songwriters and honor the depth of their narratives by pairing lyrics with evocative ambient sound and visuals inspired by island culture.

THE BRIDGE

A platform that connects tradition and modernity, an immersive sensory experience that entertains, educates and inspires a deeper appreciation for the stories behind the music.