GNC, a global leader in health and wellness, offers everything from supplements and vitamins to sports nutrition and weight management products. Tasked with increasing foot traffic at six locations, we uncovered a key insight: many saw GNC as just for bodybuilders and gym-goers. To change this perception, we redefined their message—GNC isn’t just about fitness; it’s about living well. When you’re healthy, every emotion is heightened, and life becomes richer, fuller, and more vibrant. GNC helps you feel alive.
